Rich Greedy - Bout Time (Video)
Rich Greedy’s visual for "Bout Time" powerfully continues the themes explored in Battle Of The Alamo. Directed by RichyRae, the video showcases the same sharp, energetic visuals that have become synonymous with Greedy’s style. The production by TB Robby provides the perfect backdrop for his signature rap cumbia sound, blending the hard-hitting beats with Latin influences that elevate the track.
The visual treatment is filled with compelling effects that amplify the track’s energy, bringing Rich Greedy's world to life. The dynamic camera angles, combined with vibrant colors, draw viewers into the culture-rich aesthetic. The authenticity of Rich Greedy’s style shines through, with scenes that reflect his roots and the relentless grind that’s part of his narrative. The scene in "Bout Time" where Rich Greedy rides through the city, almost mirroring the Joker's iconic takeover in “The Dark Knight,” really emphasizes his dominance and control. It creates a powerful visual metaphor for his success and rise in the game, giving the video a cinematic edge that pairs perfectly with his gritty, confident lyrics.
For newcomers, "Bout Time" serves as the ideal introduction to Rich Greedy's sound—a seamless blend of trap and cumbia that feels fresh and distinct. His lyrical performance is confident and raw, with the production and visuals working together to elevate the track’s intensity. Whether you’ve been a fan since “Battle Of The Alamo” or are just tuning in, this visual sets the tone for Rich Greedy: high energy, cultural depth, and an undeniable presence in the rap game.